Huru Announces Strategic Partnerships to Expand UAE Financial Services

How Will the Jaywan Card Integration Work?

Huru, a financial technology company licensed by the Central Bank of the UAE, has entered into agreements with Paymentology and Bitpanda to enhance its platform capabilities. The Emirati-owned firm, which operates as a stored-value facility and retail payment services provider, aims to broaden its offerings beyond salary management into domestic card payments and regulated digital-asset access. The collaborations were formalised in October 2026 and are expected to support the launch of a Jaywan domestic card in the fourth quarter of 2026.

The partnership with Paymentology will enable Huru to issue and manage cards on the UAE’s domestic Jaywan scheme, facilitating seamless integration with national payment infrastructure. Meanwhile, the alliance with Bitpanda is designed to provide users with secure, regulated access to digital assets, aligning with the Central Bank’s framework for crypto-related services. Huru stated that these moves reflect its strategy to evolve from a payroll-focused app into a comprehensive financial ecosystem serving both individuals and businesses in the UAE.

What Digital-Asset Services Will Be Offered?

Huru plans to leverage Paymentology’s card-processing technology to enable instant issuance and management of Jaywan-branded debit cards through its app. Users will be able to link their stored-value accounts to the card for everyday transactions, including retail purchases and ATM withdrawals. The company emphasized that all card operations will comply with CBUAE regulations governing stored-value facilities and retail payment services. This integration marks a significant step in Huru’s effort to support the UAE’s push for a nationally backed payment system.

Through its collaboration with Bitpanda, Huru intends to offer users the ability to buy, hold, and sell select digital assets within a regulated environment. The service will be structured to meet the Central Bank of the UAE’s guidelines for crypto-asset activities, ensuring consumer protection and transaction transparency. Huru did not specify which assets will be available initially but indicated that the rollout will begin after the Jaywan card launch. The firm highlighted that security and compliance will be central to the user experience.

What is the Jaywan card and why is it important? The Jaywan card is the UAE’s domestic debit card scheme, designed to reduce reliance on international payment networks and promote financial inclusion. Its integration into Huru’s platform will allow users to make local payments using a nationally recognised instrument.

Frequently Asked Questions

When will the new services be available to users? Huru plans to launch the Jaywan card functionality in Q4 2026, with digital-asset access following shortly after. Exact dates have not been disclosed, but the company confirmed both features are on track for release in late 2026.

Are the digital-asset services regulated by the Central Bank of the UAE? Yes, Huru stated that its digital-asset offerings will operate under the regulatory framework established by the CBUAE for crypto-related activities. The partnership with Bitpanda is structured to ensure full compliance with these rules.