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ISA Investing Arrives as Advice Gap Widens

Sophia Martinez 26.06.2026

Filling the Advice Void

Count Finance has launched Stocks and Shares ISAs on its UK investment platform, combining regulated advice with tax-efficient investing. The move targets the UK's significant retail finance issue: millions of consumers seeking regulated advice. This expansion uses Alpaca's WealthKernel infrastructure.

The UK's retail finance sector faces a substantial challenge with many consumers lacking access to regulated financial advice. Count Finance's new offering aims to bridge this gap by providing a comprehensive investment solution. By leveraging Alpaca's recently acquired WealthKernel infrastructure, Count Finance can offer a seamless and efficient investing experience.

Count Finance's launch is a response to the UK's pressing need for more accessible and affordable financial guidance. The company's platform now allows consumers to invest in Stocks and Shares ISAs while receiving regulated advice. This development is expected to benefit those who have been priced out of traditional financial advisory services.

Can Technology Close the Advice Gap?

The introduction of Stocks and Shares ISAs on the Count Finance platform is a significant step towards addressing the UK's advice gap. As the company continues to grow and expand its offerings, it is likely to attract more investors seeking tax-efficient investment solutions.

The use of Alpaca's WealthKernel infrastructure by Count Finance highlights the crucial role technology can play in making financial advice more accessible. By harnessing technological advancements, firms can reduce costs and increase efficiency, ultimately benefiting consumers.

The launch of Stocks and Shares ISAs by Count Finance is expected to have a positive impact on the UK's retail finance landscape. As more consumers gain access to regulated advice and tax-efficient investing, the industry is likely to see a shift towards more inclusive and affordable financial services.

Frequently Asked Questions

What is Count Finance's new offering? Count Finance has launched Stocks and Shares ISAs on its UK investment platform, providing a tax-efficient investment solution with regulated advice. This move aims to address the UK's advice gap.

How does Count Finance's platform work? The platform uses Alpaca's WealthKernel infrastructure to combine regulated financial advice with investing. This allows consumers to access a comprehensive investment solution.

What are the benefits of Count Finance's new offering? The launch of Stocks and Shares ISAs provides consumers with a tax-efficient investment solution and access to regulated advice, addressing a significant gap in the UK's retail finance sector.

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