Revolut Launches Agentic Shopping Feature for Its In‑App Assistant

AI Shopping Takes Center Stage

Revolut plans to give its in‑app assistant the ability to conduct agentic shopping, letting users complete purchases directly through conversational AI without leaving the app. The move intensifies competition among Europe’s leading fintech firms as AI commerce gains momentum. This feature aims to streamline the shopping experience and boost transaction volumes for both users and merchants.

Revolut joins a wave of European fintechs that are embedding generative AI into core services. Competitors such as N26, Monzo and Starling have already introduced chat‑based budgeting tools, but Revolut’s move targets the shopping lane specifically. The push comes as AI‑driven commerce attracts record investment across the continent. The new capability lets the assistant interpret a user’s intent, compare products, and execute purchases with a single conversational command. Using large language models and integrated with payment APIs, the feature can handle order placement, price negotiation and even return requests without leaving the app.

Revolut’s in‑app assistant will now act as a personal shopper, guiding users through product selection and checkout. The AI can surface relevant offers, suggest alternatives and complete transactions using stored payment methods. Early testing shows a 20% reduction in steps needed to buy a product. „Our goal is to make shopping feel like a conversation,”said Revolut’s product lead.

Will Agentic Commerce Redefine Banking?

If the assistant can handle purchases autonomously, banks may see a shift in how customers interact with financial products. Transaction volumes could rise as friction disappears, but regulators may scrutinise AI decision‑making for transparency. The next months will reveal whether this model becomes industry standard.

Revolut’s initiative could accelerate the rollout of AI commerce across Europe, prompting rivals to accelerate their own projects. Success may depend on data security, user trust and the ability to integrate with diverse merchant platforms. Analysts expect a wave of AI‑enhanced services that blur the line between banking and retail.

Frequently Asked Questions

How does agentic shopping differ from regular in‑app purchases? The assistant can understand user intent, compare items and place orders without manual navigation, turning a simple chat into a full transaction.

Will this feature be available to all Revolut users? Yes, the capability will roll out to all active accounts in the coming months, with gradual expansion based on regional rollout plans.

What safeguards are in place to prevent fraud? Revolut says the system will employ real‑time risk scoring, transaction limits and user confirmation steps before finalising any purchase.